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webinar
Resilience as a Revenue Driver: A Risk‑First Approach for MSPs
Thursday, May 21 @ 1:00 PM EDT
Identity‑based attacks now dominate the SMB threat landscape. In 2025 alone, over 80% of incident‑related alerts Field Effect tracked were tied to identity compromise, most driven by phishing and social engineering.
And with 85% of cyber incidents caused by human behavior, MSPs are facing a widening gap between technical controls and real‑world risk.
In this session, Field Effect and Beauceron break down what today’s threat data really means for MSPs and how the most successful providers are shifting from selling tools to selling risk reduction.
You’ll learn how to:
- Understand where SMBs are most exposed based on real threat intelligence
- Position a risk‑first strategy that differentiates your MSP in a crowded market
- Build a complete resilience stack that covers both technical and human risk
- Use practical talk tracks to strengthen client conversations immediately
Register now
Speakers
Chris McGinn
Director, Channel Sales @ Beauceron Security
Chris McGinn is a cybersecurity awareness solutions enthusiast leading the Partnership Team at Beauceron Security. His work focuses on innovation and collaboration with some of North America’s most prominent technology solutions and service providers to create easy to use, engaging, results-driven programs that foster a meaningful security culture, protecting businesses and communities.
Outside of work, Chris is an avid outdoor enthusiast who enjoys canoeing, mountain and gravel biking, camping, and spending time with his dog.
Shawn Edward
Team lead, MSP @ Field Effect
Shawn Edward brings over a decade of sales experience in the finance, managed services, and cybersecurity industries. With a deep understanding of MSPs' unique challenges, Shawn is passionate about delivering solutions that streamline operations and foster new business opportunities.
As a Partner Account Executive at Field Effect, Shawn empowers MSPs to enhance their offerings with cybersecurity solutions that truly meet the needs of their end clients, fostering strong relationships and enabling success along the way.
Host
Mallory Tretter
Product Marketing Manager @ Field Effect
As a member of Field Effect’s Product Marketing team, Mallory Tretter is dedicated to supporting partners with customer-centric messaging that unlock new business and growth. With a proven track record of simplifying complex concepts for non-technical audiences, Mallory excels in crafting engaging positioning and value-adding resources, delivering actionable competitive intelligence, and working cross-functionally to support successful campaigns.
About Beauceron Security
Beauceron Security motivates people to make smarter technology choices so they can reduce cyber risk and thrive in a digital world. Its platform helps organizations reduce human-centric risk faster than traditional awareness programs and delivers the world’s leading security behavior and culture solution. Founded in 2016 by security professionals at the University of New Brunswick, Beauceron serves organizations of all sizes across every major industry. Its industry-leading Security Culture Score helps organizations understand not just what happened in awareness and anti-phishing programs, but why people behave in risky ways, and how to improve outcomes.
About Field Effect
Field Effect believes that businesses of all sizes deserve powerful cybersecurity solutions to protect them.
Our threat detection, monitoring, and response platform, along with our training and compliance products and services are the result of years of research and development by the brightest talents in the cybersecurity industry. Our solutions are purpose-built for SMEs and deliver sophisticated, easy-to-use and manage technology with actionable insights to keep you safe from cyber threats.
Field Effect
Complexity out. Clarity in.
Businesses of all sizes should have access to world-class cybersecurity.